Group: Alican Koral, Emre Şahin, Ersin Turan, Hüseyin Çakır, Uğurcan Ünlüer

Eti Gida Sanayi ve Ticaret A.Ş., founded in Eskişehir in 1961, operates in the food sector and serves more than two million sales points with five separate production facilities and 3,500 employees. Eti, one of the leading and reliable manufacturer of fast moving consumer goods for decades in Turkey, exports its products to 37 countries as well. One of the main objectives of Eti is to meet demands and requirements of its customers in an innovative, efficient and healthy way. In this context, to provide the best possible quality of service to its customers in different sizes, types and located around nationwide, Eti meets customers’ demands and requirements through distributors and its own means. By classifying customers according to the titles of sales channels, sales point types and potential levels, Eti aims to capture the best quality of service and sales amount for each sales point. However, in the current classification system, deviations from specified sales targets are observed due to not taking into consideration of the factors having significant effects on sales performance such as socio-economic differences, geographical differences and specificity of sales points. In this project, it is aimed to design a system that will meet demands of all customers and maximizing the revenue of the company.