Eti Marketing – Determining Requirement and Scheduling of Organizing Display Personnel in Modern Channel

GroupSelen Beril Aydın, Muhammet Fatih Çilek, Uğur Can Topçu, Hasan Basri Tosun, Hüseyin Turgut

ETI, founded in 1961, is one of Turkey's leading food companies with 7 factories and 9 product groups. They deliver their products to each province of Turkey directly or through distributors. In addition to their sales, they also provide merchandising services for locally organized channels and national chain stores. Thanks to merchandising service, visibility and shelf alignment of products increase, and fresh products take their place on the shelves. In the current system, planning of the merchandising service doesn’t depend on a certain mathematical model. This situation leads to inefficient use of time and failures on visited stores. The aim of this project is to design a merchandising personnel management system which includes monthly and daily plans taking resources into consideration.